Luxury home sales in Victoria surged during the 2025 festive period, with 12 high-end properties sold on Christmas Day and 24 on Boxing Day. Prime locations like East Melbourne, Doncaster East, and Mt Martha saw strong demand, driven by prestige, lifestyle appeal, and development potential. Sustained buyer activity defied seasonal trends and economic pressures. Agents reported multiple contracts over the break, reflecting strong market confidence. Key transactions highlight continued appetite for premium real estate amid favourable conditions. Further insights reveal underlying patterns in buyer behaviour.
A surge in high-end property transactions marked the 2025 festive period, with luxury homes across Victoria selling rapidly between December 24 and 26. Twelve properties changed hands on Christmas Day, followed by 24 on Boxing Day, underscoring an extended peak selling season.
The transactions ranged from a $220,000 vacant block in Ballarat to a circa $7 million residence in East Melbourne, reflecting sustained demand across market segments despite broader economic pressures.
The most significant sale was 101 Wellington Pde South in East Melbourne, known as Redcourt, which sold for approximately $7 million on December 24. This three-bedroom Federation-era home, part of the Jolimont Square complex and renovated by architects Multiplicity, became the suburb’s largest residential transaction of 2025, surpassing the $6.1 million Powlett St sale.
The property retained original features including ornate ceilings and pressed metal panels and included adjacent land with approved development plans. It was acquired by a downsizing family who viewed and committed within a week, citing the location and 527sq m footprint as decisive.
Agent Michael King noted the buyer’s strong affinity for East Melbourne’s prestige and accessibility.
Other notable sales included 2 Streeton Lane in Doncaster East, a five-bedroom French Provincial-style home sold for $2.068 million. The buyer inspected twice within 48 hours before making an immediate offer, drawn to the Dandenong Ranges views and local community.
Similarly, 30 Park Rd in Mt Martha sold for $2 million, its appeal enhanced by solar panels, a 10kWh battery, and panoramic coastal and CBD vistas. Sam Danckert attributed the sale to lifestyle-driven demand in premium coastal enclaves.
In regional markets, 10 Madelia Court in Mt Pleasant, a 557sq m vacant block, sold for $220,000 on Christmas Day following an unconditional offer. Previously passed in under another agency, it attracted 15–20 inquiries and is expected to be developed into a family home.
Agents reported 3–4 listings under contract over the break. Lachlan Sylvia highlighted sustained buyer engagement, while Toby Balazs linked activity to warmer spring and summer conditions.
Despite cost-of-living pressures and rental reforms prompting landlord exits, demand remains strong in elite suburbs, where low supply intensifies competition among affluent buyers prioritizing established locations.
Final Thoughts
The festive period’s surge in luxury home sales underscores the durability of Victoria’s high-end market amid broader economic uncertainty. Limited inventory, concentrated in prestigious suburbs, fueled competitive bidding, while buyer demand remained strong, driven by lifestyle preferences and location desirability. This outperformance reflects structural imbalances between supply and demand, suggesting sustained strength in premium segments even as macroeconomic pressures affect wider housing sectors.